Marketing CV: Examples & Writing Guide - CV Genius (2024)

PERSONAL STATEMENT

Accomplished Digital Marketing Specialist with 3+ years of experience creating compelling written and visual content. Written 100+ SEO-ready blog articles that accounted for 69% of our website’s traffic. Can write for diverse audiences with my BA in Creative Writing and experience matching tone and content requirements for 8 clients. Looking to bring established writing and SEO talents to your company as Digital Marketing Editor.

WORK EXPERIENCE

Nissan, Sunderland, Tyne and Wear

Digital Marketing Specialist (January 2020-present)

• Produce ~7+ fully researched website articles on new and existing Nissan products per month
• Utilise 10+ SEO tools to discover where consumer interest lies
• Increased CTR on pages I wrote or optimised by 7% on average, helping solidify company’s 17% profit increase despite challenges posed by Brexit and COVID-19
• Collaborate with diverse, knowledgeable team of 47 through group tasks, weekly team meetings, and daily updates
• Spearheaded A/B testing programme for website landing pages, resulting in a 15% increase in page impressions
• Kept up to date with latest SEO developments, presenting results to team in 9 meetings

TopStrategy Digitmal Marketing Agency, Newcastle-upon-Tyne, Tyne and Wear

Digital Marketing Assistant (August 2018–January 2020)

• Provided Google-optimised content for agency serving 7 major clients
• Devised strategy that led to 3-min increase in average time customers spent on clients’ websites
• Worked on outreach campaign for a major client that led to 47 new backlinks within 1 year and fuelled 37% website growth
• Propelled clients’ websites on an upward trajectory by implementing guidance from 10+ reliable SEO sources, including Search Engine Journal, Ahrefs, and SEO Book

Waitrose, Mile End, London

Customer Assistant (October 2016–June 2018)

• Checked out upwards of 200 customers daily, ensuring they each had a seamless, pleasant experience
• Helped train 7 new customer assistants
• Balanced till at the end of the day, maintaining 100% accuracy
• Provided support to 50+ customers each day, helping them find products and answering queries about items

EDUCATION

Queen Mary University of London (2015–2018)

BA (Hons) English with Creative Writing (upper second-class honours; 2.1)

Relevant Modules: Guillotines, Ghosts, and Laughing Gas: Literature in the 1790s; Writing Muslims; Chaucer: Telling Mediaeval Tales; Satire, Scandal, and Society; Black and Asian Writing in Britain

Dissertation Topic: The Great Vowel Shift and Its Appearance in Early English Literature

Outer Wessex Secondary School & Sixth Form, Toneborough (2008–2015)

A-Levels: English Literature (A), English Language (A), Philosophy & Ethics (B)

GCSEs: 11 A*–C including Maths, English, and ICT

KEY SKILLS

• Content creation, search engine optimisation, outreach campaign planning
• WordPress, Ahrefs, SEMrush, Google Analytics & Google Search Console
• Communication skills, people skills, organisational skills
• Google Docs, Microsoft Work, Google Sheets, Microsoft Excel

Learning how to write an effective marketing CV helps you stand out from the competition and impress recruiters and employers. Here are 4 CV writing tips to help you make a successful CV for a marketing job.

1. List your marketing skills

A marketer helps their company attract more clients and boost profits, so display some of the key skills necessary to achieve such goals on your marketing CV.

Hard skills are perhaps the most useful to your future employers. These skills are technical and relate to the tools you use to advertise your product or service. Whether you write copy for adverts or create blog content, hard skills are primarily software related.

Here are some of the commonest hard skills for marketing professionals:

• Content creation tools: Google Docs, Microsoft Word, Grammarly
• Technical skills: email campaigning, data analysis, visual design
• Collaboration tools: Slack, Zoom, Google Meet, Microsoft Teams
• Content management systems: Joomla, Shopify, WordPress
• Keyword research tools: SEMrush, Ahrefs, Google Sheets, Microsoft Excel, Moz, SEco*ckpit, Keyword Sheeter
• Analytics tools: Google Search Console, Google Analytics, Screaming Frog, SEOptimer

Soft skills, by contrast, relate to how you interact with people and manage your workload.

These soft skills are part of your personality and are honed naturally through your lifetime (for example, by making friends during freshers’ week, handling customer complaints at a part-time job, or supporting your family or friends during hard times).

Here are some of the best soft skills in marketing:

• Communication skills — both written and verbal
• Organisational skills — for managing your workload
• Management skills — if you supervise junior marketing assistants
• People skills — for interacting with your colleagues
• Creativity — for coming up with new ideas
• Innovativeness
• Calm under pressure — if you think the job you’re applying for has many deadlines

List all of your marketing skills on your CV in your skills section, and then provide examples of when you applied them in your work history entries.

Because marketing is a technical profession, you may need to create a separate technical skills section to list all of the tools you’re familiar with. If you’ve already worked in the marketing field, you can note any transferable skills you’ve picked up that the job you’re applying for also lists in its job description.

2. Write a compelling marketing personal statement

Many candidates for marketing roles neglect to write a CV personal statement, but this mistake may cost them a job.

A personal statement summarises your key skills, experience, and qualifications. Your statement takes up the first quarter or third of your CV so it immediately catches employers’ attention, and — if they like what they see — they’ll read the rest of your CV.

Here’s an example CV personal statement for a marketing job:

Accomplished Marketing Specialist with 6+ years of experience creating compelling written and visual content. Designed 47 adverts featured in national campaigns for major national brands including Halifax, Wetherspoons, and London Heathrow Airport. Can market to diverse audiences with my BA in Creative Writing and experience matching tone and content requirements. Looking to bring established writing and marketing talents to your company as Senior Marketer.

Key to making this marketing CV statement effective is including numbers. Numbers provide context for employers: by seeing what you’ve achieved at previous companies, employers can see the kind of achievements you can attain for their marketing firm.

3. Include your educational achievement and relevant certifications

Most marketing roles require a university degree, so include your university degree and the classification you were awarded.

You also need to include your A-Levels and grades, particularly relevant ones like Creative Writing, English Literature, or English Language that show you have good writing skills.

If you have a university degree or A-Levels, you don’t need to provide all of your GCSEs. Employers just want to know you gained a Grade C (Grade 4 since 2019) or above in English, Maths, and ICT so they can see you have basic literacy, numeracy, and computer skills.

If your university course included particularly marketing-relevant modules, list them on your CV.

Here’s what a good education section looks like on a CV for a marketing job:

UNIVERSITY OF BRISTOL (2015–2018)

BSc (Hons) Marketing (upper second-class honours; 2.1)

Relevant modules: Consumption and Consumer Behaviour, Digital Marketing, The Digital Economy, Data Analytics and Artificial Intelligence for Business, Brands and Cultural Strategy

A-Levels: English (A*), Politics and Government (A), ICT (B)

GCSEs: 11 A–C, including English, Maths, and ICT

You can also include relevant certifications in your education section, such as relevant marketing courses outside of university.

4. Apply professional CV formatting to your marketing CV

The content of your CV may be great — with many marketing skills and experience. However, if its presentation is lacking, the employer may look at other candidates’ applications instead. So follow these tips to format your CV properly:

• Use a professional CV font such as Arial, Times New Roman, or Calibri between 10.5 and 12 points in size
• Set your margins to 2.5 cm (narrowing them down to 1.25 cm is OK if you have a lot of experience to showcase)
• Keep your CV to 2 pages unless you have a substantial amount of experience or many technical skills to highlight
• Use single- or 1.5-line spacing

A standard CV includes these sections:

1. Name & contact details (you can also add a link to your LinkedIn or writing samples)
2. Personal statement
3. Work experience —listing your previous jobs and achievements
4. Education
5. Skills
6. Optional sections — like hobbies and interests or professional memberships

Other Great CVs & Cover Letters from this Industry:

CVs:

• Copywriter CV
• Digital Marketing CV
• Estate Agent CV
• PR CV
• Product Manager CV
• Sales Assistant CV
• Sales CV
• Social Media CV
• Social Media Manager CV

Cover Letters:

• Marketing Cover Letter
• PR Cover Letter