Marketing CV: Examples & Writing Guide - CV Genius (2024)

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Accomplished Digital Marketing Specialist with 3+ years of experience creating compelling written and visual content. Written 100+ SEO-ready blog articles that accounted for 69% of our website’s traffic. Can write for diverse audiences with my BA in Creative Writing and experience matching tone and content requirements for 8 clients. Looking to bring established writing and SEO talents to your company as Digital Marketing Editor.


Nissan, Sunderland, Tyne and Wear

Digital Marketing Specialist (January 2020-present)

  • Produce ~7+ fully researched website articles on new and existing Nissan products per month
  • Utilise 10+ SEO tools to discover where consumer interest lies
  • Increased CTR on pages I wrote or optimised by 7% on average, helping solidify company’s 17% profit increase despite challenges posed by Brexit and COVID-19
  • Collaborate with diverse, knowledgeable team of 47 through group tasks, weekly team meetings, and daily updates
  • Spearheaded A/B testing programme for website landing pages, resulting in a 15% increase in page impressions
  • Kept up to date with latest SEO developments, presenting results to team in 9 meetings

TopStrategy Digitmal Marketing Agency, Newcastle-upon-Tyne, Tyne and Wear

Digital Marketing Assistant (August 2018–January 2020)

  • Provided Google-optimised content for agency serving 7 major clients
  • Devised strategy that led to 3-min increase in average time customers spent on clients’ websites
  • Worked on outreach campaign for a major client that led to 47 new backlinks within 1 year and fuelled 37% website growth
  • Propelled clients’ websites on an upward trajectory by implementing guidance from 10+ reliable SEO sources, including Search Engine Journal, Ahrefs, and SEO Book

Waitrose, Mile End, London

Customer Assistant (October 2016–June 2018)

  • Checked out upwards of 200 customers daily, ensuring they each had a seamless, pleasant experience
  • Helped train 7 new customer assistants
  • Balanced till at the end of the day, maintaining 100% accuracy
  • Provided support to 50+ customers each day, helping them find products and answering queries about items


Queen Mary University of London (2015–2018)

BA (Hons) English with Creative Writing (upper second-class honours; 2.1)

Relevant Modules: Guillotines, Ghosts, and Laughing Gas: Literature in the 1790s; Writing Muslims; Chaucer: Telling Mediaeval Tales; Satire, Scandal, and Society; Black and Asian Writing in Britain

Dissertation Topic: The Great Vowel Shift and Its Appearance in Early English Literature

Outer Wessex Secondary School & Sixth Form, Toneborough (2008–2015)

A-Levels: English Literature (A), English Language (A), Philosophy & Ethics (B)

GCSEs: 11 A*–C including Maths, English, and ICT


  • Content creation, search engine optimisation, outreach campaign planning
  • WordPress, Ahrefs, SEMrush, Google Analytics & Google Search Console
  • Communication skills, people skills, organisational skills
  • Google Docs, Microsoft Work, Google Sheets, Microsoft Excel

How to write a compelling marketing CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

Learning how to write an effective marketing CV helps you stand out from the competition and impress recruiters and employers. Here are 4 CV writing tips to help you make a successful CV for a marketing job.

1. List your marketing skills

A marketer helps their company attract more clients and boost profits, so display some of the key skills necessary to achieve such goals on your marketing CV.

Hard skills are perhaps the most useful to your future employers. These skills are technical and relate to the tools you use to advertise your product or service. Whether you write copy for adverts or create blog content, hard skills are primarily software related.

Here are some of the commonest hard skills for marketing professionals:

Soft skills, by contrast, relate to how you interact with people and manage your workload.

These soft skills are part of your personality and are honed naturally through your lifetime (for example, by making friends during freshers’ week, handling customer complaints at a part-time job, or supporting your family or friends during hard times).

Here are some of the best soft skills in marketing:

  • Communication skills — both written and verbal
  • Organisational skills — for managing your workload
  • Management skills — if you supervise junior marketing assistants
  • People skills — for interacting with your colleagues
  • Creativity — for coming up with new ideas
  • Innovativeness
  • Calm under pressure — if you think the job you’re applying for has many deadlines

List all of your marketing skills on your CV in your skills section, and then provide examples of when you applied them in your work history entries.

Because marketing is a technical profession, you may need to create a separate technical skills section to list all of the tools you’re familiar with. If you’ve already worked in the marketing field, you can note any transferable skills you’ve picked up that the job you’re applying for also lists in its job description.

2. Write a compelling marketing personal statement

Many candidates for marketing roles neglect to write a CV personal statement, but this mistake may cost them a job.

A personal statement summarises your key skills, experience, and qualifications. Your statement takes up the first quarter or third of your CV so it immediately catches employers’ attention, and — if they like what they see — they’ll read the rest of your CV.

Here’s an example CV personal statement for a marketing job:

Accomplished Marketing Specialist with 6+ years of experience creating compelling written and visual content. Designed 47 adverts featured in national campaigns for major national brands including Halifax, Wetherspoons, and London Heathrow Airport. Can market to diverse audiences with my BA in Creative Writing and experience matching tone and content requirements. Looking to bring established writing and marketing talents to your company as Senior Marketer.

Key to making this marketing CV statement effective is including numbers. Numbers provide context for employers: by seeing what you’ve achieved at previous companies, employers can see the kind of achievements you can attain for their marketing firm.

3. Include your educational achievement and relevant certifications

Most marketing roles require a university degree, so include your university degree and the classification you were awarded.

You also need to include your A-Levels and grades, particularly relevant ones like Creative Writing, English Literature, or English Language that show you have good writing skills.

If you have a university degree or A-Levels, you don’t need to provide all of your GCSEs. Employers just want to know you gained a Grade C (Grade 4 since 2019) or above in English, Maths, and ICT so they can see you have basic literacy, numeracy, and computer skills.

If your university course included particularly marketing-relevant modules, list them on your CV.

Here’s what a good education section looks like on a CV for a marketing job:


BSc (Hons) Marketing (upper second-class honours; 2.1)

Relevant modules: Consumption and Consumer Behaviour, Digital Marketing, The Digital Economy, Data Analytics and Artificial Intelligence for Business, Brands and Cultural Strategy

A-Levels: English (A*), Politics and Government (A), ICT (B)

GCSEs: 11 A–C, including English, Maths, and ICT

You can also include relevant certifications in your education section, such as relevant marketing courses outside of university.

4. Apply professional CV formatting to your marketing CV

The content of your CV may be great — with many marketing skills and experience. However, if its presentation is lacking, the employer may look at other candidates’ applications instead. So follow these tips to format your CV properly:

  • Use a professional CV font such as Arial, Times New Roman, or Calibri between 10.5 and 12 points in size
  • Set your margins to 2.5 cm (narrowing them down to 1.25 cm is OK if you have a lot of experience to showcase)
  • Keep your CV to 2 pages unless you have a substantial amount of experience or many technical skills to highlight
  • Use single- or 1.5-line spacing

A standard CV includes these sections:

  1. Name & contact details (you can also add a link to your LinkedIn or writing samples)
  2. Personal statement
  3. Work experience —listing your previous jobs and achievements
  4. Education
  5. Skills
  6. Optional sections — like hobbies and interests or professional memberships

Other Great CVs & Cover Letters from this Industry:


  • Copywriter CV
  • Digital Marketing CV
  • Estate Agent CV
  • PR CV
  • Product Manager CV
  • Sales Assistant CV
  • Sales CV
  • Social Media CV
  • Social Media Manager CV

Cover Letters:

  • Marketing Cover Letter
  • PR Cover Letter
Marketing CV: Examples & Writing Guide - CV Genius (2024)


What do you write in a marketing CV? ›

A great marketing resume should be well-written and formatted on a single page if possible. It should contain details of your employment and education as well as your unique value proposition. Depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

How do I tailor my CV for marketing? ›

How to create an excellent marketing CV in 5 steps
  1. Ensure your name is prominent. ...
  2. Craft a punchy personal profile. ...
  3. Include a key skills section. ...
  4. Tailor your employment history and education to the role. ...
  5. Keep it on brand.
16 Aug 2017

What should be included in a digital marketing CV? ›

How to write a CV for a digital marketer in 8 steps
  • Include your personal information. ...
  • Write your objective or professional summary. ...
  • Include your diverse skills relevant to digital marketing. ...
  • Add your professional work history. ...
  • Describe your academic or educational background.
29 Sept 2021

How do you write a personal statement for a CV? ›

How can I make it stand out to employers?
  1. Tailor your personal statement (and CV in general) to each application.
  2. Be honest. ...
  3. Provide evidence of skills and experience but remember to keep it brief.
  4. Use the job description to help form your profile.
  5. Stick to the word limit.
  6. Check for spelling and grammar mistakes.

What skills are used in marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

What are some examples of marketing skills? ›

Examples of marketing skills
  • Creative thinking.
  • Communication.
  • Social media.
  • Content management systems.
  • Analytics.
  • Mobile advertising.
  • Video content.
  • Layout and design.

How do I make my CV sound fancy? ›

How Can You Make Yourself Sound Better on Your Resume?
  1. Convert accomplishment numbers. ...
  2. Don't be afraid to brag. ...
  3. Stand out from the crowd. ...
  4. Address specific points from the job posting. ...
  5. Don't leave gaps in employment. ...
  6. Recommended Reading:
  7. Related Articles:

How do I make my CV more visual? ›

7 Visual Tips for Your CV
  1. Sections. Format your sections by bolding headers. ...
  2. Personal Picture. Many individuals choose to add a picture to their CV, however, this can sometimes deter from the content within the document. ...
  3. Font. ...
  4. Images. ...
  5. Text. ...
  6. File Format. ...
  7. Consistency.

How do I make my CV crisp? ›

5 tips to write the perfect CV
  1. 1/6. Writing that perfect CV. Don't let a poorly crafted CV ruin your first impression to a prospective employer. ...
  2. 2/6. Keep CV Short and Crisp. ...
  3. 3/6. Mind the Language. ...
  4. 4/6. Begin with a Brief Summary. ...
  5. 5/6. Follow the 'One' Rule. ...
  6. 6/6. Misrepresenting Facts a No.
4 Nov 2016

What are the key words for Digital Marketing? ›

Popular Keyword – Online Marketing Keywords
  • marketing.
  • seo.
  • target ad.
  • digital marketing.
  • affiliate marketing.
  • social media marketing.
  • marketing strategy.
  • email marketing.

How do you sell yourself on a CV? ›

How to sell yourself on a CV
  1. Show rather than tell. Your CV is your portfolio piece or showcase. ...
  2. Remove unquantifiable data. ...
  3. Add some power adjectives. ...
  4. Combine power adjectives with action verbs. ...
  5. Personalise your CV. ...
  6. Quantify responsibilities and achievements. ...
  7. Share examples of feedback and awards. ...
  8. Avoid pronouns.
9 Jul 2022

What is a professional statement on a CV? ›

The personal statement is the part of a CV that provides recruiters and hiring managers with a brief overview of your professional profile or career objectives. It consists of a short paragraph that follows your name and contact information at the top of the document.

What are 3 main duties of marketer? ›

A few of the common sales and marketing objectives are: Increase sales of products or services. Build awareness about a brand. Grow a company's market share.

What are the 7 things of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.

What are the 5 things of marketing? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are 4 examples of marketing? ›

29 Examples of Marketing
  • Branding. Developing a valuable identity that customers can recognize in a crowded market.
  • Advertising. Paying to reach your target audience with a message.
  • Direct Marketing. ...
  • Alliance Marketing. ...
  • In-Store Marketing. ...
  • Showrooms. ...
  • Customary Pricing. ...
  • Flat Pricing.
30 Jan 2018

What skills do you need for marketing in 2022? ›

The Most Valuable Digital Marketing Skills In 2022
  • Copywriting. ...
  • Search Engine Optimization. ...
  • Social Media Marketing. ...
  • Marketing Automation and Technology. ...
  • Audience Building. ...
  • Project Management. ...
  • Data Analysis. ...
  • Conversion Rate Optimization.
26 Oct 2021

What a perfect CV should look like? ›

CV format
  • Avoid titling the document 'curriculum vitae' or 'CV'. ...
  • Section headings are a good way to break up your CV. ...
  • Avoid fonts such as Comic Sans. ...
  • List everything in reverse chronological order. ...
  • Keep it concise by using clear spacing and bullet points. ...
  • Name the document when saving - Don't just save as 'Document 1'.

What is the best style of CV? ›

The reverse-chronological format is the most popular one in 2022, and we always recommend you to go with that one. A functional resume focuses more on skills rather than work experience and is usually used by career changers or students.

What should you not add to your CV? ›

So here they are, 10 things not to do on your CV:
  • Providing irrelevant personal information. ...
  • Burying important information. ...
  • Spelling, punctuation and grammatical errors. ...
  • Unexplained gaps in employment. ...
  • Lying or misleading information. ...
  • Adding references to your CV. ...
  • A long, waffly CV. ...
  • Badly formatted CV.

How do I make an advanced CV? ›

Here's how to write a CV:
  1. Pick the right CV format.
  2. Add your name contact information.
  3. Start with a personal profile and your title.
  4. List your relevant work experience & key achievements.
  5. Build your academic and education section.
  6. Put relevant skills that fit the job opening.
7 Oct 2022

What is the difference between CV and resume? ›

The CV presents a full history of your academic credentials, so the length of the document is variable. In contrast, a resume presents a concise picture of your skills and qualifications for a specific position, so length tends to be shorter and dictated by years of experience (generally 1-2 pages).

What are the top 5 tips for a resume? ›

5 Tips to Building a Great Resume
  • Use real estate wisely. Cut the clutter in both appearance and content. ...
  • Focus on relevant experience. ...
  • Ditch the objective statement. ...
  • Highlight accomplishments instead of job duties. ...
  • Don't ignore the basics.

How do I make my CV not boring? ›

10 Ways to Not Write a Boring Resume
  1. #1 DO design a simple masthead.
  2. #2 DON'T be afraid to add a bit of color.
  3. #3 DON'T use an objective.
  4. #4 DO weave in your personal brand.
  5. #5 DO use data bits to highlight your responsibilities.
  6. #6 DON'T use the words "Responsible for"
24 Jul 2014

What are the do's and don'ts of resume writing? ›

Do's & Don'ts of Resume Writing
  • Determine your job search objective prior to writing the resume and tailor your resume for the position.
  • Customize your resume to match a specific job description. ...
  • Focus on positive results and accomplishments.
  • Keep a consistent, easily-readable format.

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are hard skills in marketing? ›

Top Hard Skills in Marketing
  • Data Analysis. Data-driven marketing is an essential component of business growth. ...
  • Communication. Excellent communication skills are a must-have in any leadership position. ...
  • Technological Proficiency. ...
  • Project Management. ...
  • People Management. ...
  • Adaptability. ...
  • Collaboration. ...
  • Curiosity.

What are the 5 digital skills? ›

In this blog, we reveal the 10 key most valued digital skills that educators should offer to ensure their students land the top digital jobs across industries.
  • What are digital skills? ...
  • Social Media. ...
  • Search Engine Marketing (SEM) ...
  • Data Analytics. ...
  • Content Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Strategy & Planning.
12 Nov 2021

What is the most powerful word in marketing? ›

7 Powerful Words in Advertising
  1. You. 'You' remains the most powerful word in advertising. ...
  2. Guarantee. 'Guarantee' is an influential word because it removes doubt. ...
  3. Safe or Safety. Consumers expect the products and services they buy to be safe. ...
  4. Best. ...
  5. Proven. ...
  6. Health or Healthy. ...
  7. Save.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 7 P's of digital marketing? ›

Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.

How can you describe yourself professionally? ›

Example: “I am ambitious and driven. I thrive on challenge and constantly set goals for myself, so I have something to strive towards. I am not comfortable with settling, and I am always looking for an opportunity to do better and achieve greatness.

What is a headline in CV? ›

A resume headline (also known as a resume title) is a brief phrase that highlights your value as a candidate. Located at the top of your resume under your name and contact information, a headline allows a recruiter to see, quickly and concisely, what makes you the right person for the job.

Do you need a summary on a CV? ›

In most cases, the answer is "no." The most important question to keep in mind is whether your summary is truly adding value. If you're simply repeating information found elsewhere on your CV or your content sounds generic, it's best to leave it off.

How do you write a brief summary of yourself? ›

How to write about yourself confidently
  1. Introduce yourself.
  2. Include the most relevant professional experience.
  3. Mention significant personal achievements or awards.
  4. Introduce personal details.
  5. Use a casual and friendly tone.

› the-top-25-words-to-u... ›

Struggling to find the words to describe yourself and enhance your resumé? Then try out our CV buzzwords, key adjectives, and examples.
Trying to write the perfect personal statement for your CV? Read our top tips on how to write a personal profile here.
Putting together a personal statement can be quite daunting as many people find it hard to talk about themselves. To help take the sting out of putting a person...

What are 2 ways that you can tailor your resume? ›

3 Ways to Tailor Your Resume For the Position
  • Read the Job Posting and Description Thoroughly. ...
  • List Your Relevant Accomplishments, Experiences and Skills. ...
  • Match Your Information to the Job Description.
8 May 2014

How do you tailor a CV for retail? ›

Information to include
  1. Personal details. Name, address and telephone numbers are enough. ...
  2. Education. if you're a first or second jobber then you should list your education before your work experience. ...
  3. Work experience. List this in reverse order with your current or most recent job first. ...
  4. Keywords. ...
  5. Other skills. ...
  6. Hobbies.

How do I align my CV with a job description? ›

5 Steps to Align Your Resume with the Job Description
  1. Analyze your skills. It's important to take a good look at your skills and how they match or measure up to the job description. ...
  2. Read the fine print. ...
  3. Format your resume correctly. ...
  4. Use their words. ...
  5. Industry terminology.
28 Jun 2021

What is a difference between a resume and CV? ›

The CV presents a full history of your academic credentials, so the length of the document is variable. In contrast, a resume presents a concise picture of your skills and qualifications for a specific position, so length tends to be shorter and dictated by years of experience (generally 1-2 pages).

When tailoring a resume What is the first step? ›

In order to start customizing your resume, you first have to know what you want to focus on and maximize on the one page (or two at most!). Start by reading the job description thoroughly. Focus on what the job entails, main responsibilities, key experiences and skills they're looking for.

How do I make everything fit on my resume? ›

Here are steps to help you fit your resume on one page:
  1. Shorten your margins.
  2. Decrease the font size.
  3. Insert bullet points.
  4. Add multiple columns.
  5. Condense your contact information and work experience.
  6. Trim your summary and education section.

What makes a good retail CV? ›

All employers place great importance on customer-related work experience. In terms of retail skills for your CV, experience of dealing with customer complaints and queries provide useful examples of your problem solving and communication skills, which often feature on most graduate recruiters' wishlists.

How many pages should a CV be? ›

The average length of a CV should be around two to three pages. Employers do not have strict requirements on a CV's length, but making the length of your CV two to three pages helps the hiring manager digest your experience for the position they're hiring for.

What are 3 things that should be included in a complete description of position? ›

A complete description of your position includes a distance, a direction, and a reference point.

Should you change your CV for every job? ›

You don't need to constantly tweak your resume. Here's why: The jobs you're applying to require similar skills, knowledge and experience. The modifications you'd end up making to your resume would not only be minimal, they would essentially be pointless.

What does the first paragraph of the resume contains? ›

Choose a resume introduction

After stating your desired role, use this paragraph to quickly highlight your relevant strengths and experience. When writing your career objective, review the job description to ensure this section reflects what the company is seeking in a candidate.

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